Getting In the Arena, Trying Reflexive Things

My plans to harness one of my favorite investment concepts to engineer Easter Egg Capital's ignition

Reflexivity is more than a theory – it’s one of the most powerful forces in markets. And increasingly, it’s become the lens through which I’m building Easter Egg Capital.

Over the past few months, I’ve found myself thinking a lot about reflexivity and and how often it keeps resurfacing across my core investment ideas. And then it clicked on a more personally philosophical level: Easter Egg Capital itself is built on reflexivity.

I will get into what I mean by that, but first let’s set the stage.

Reflexivity & My Investment Framework

Reflexivity is the idea that investor belief can front-run fundamentals, creating a self-reinforcing loop that pushes the trend in either direction. Rising expectations can pull fundamentals higher, just as collapsing expectations can drag them lower.

In the case of a company, it earns investor confidence before its fundamentals fully justify it, that belief lets the company raise capital at supportive valuations. That capital funds real assets, growth, and defensibility, which gradually supports the elevated valuation if the company executes. Of course, it doesn’t end there – the reflexive flywheel continues.

We see this across financial markets:

• High-growth tech names attract capital at high valuations, enabling growth faster than they’d experience without this “cheap” capital

• AI and datacenter CAPEX, where belief in the technological vision drives today’s massive spending

• Meme/comeback stories like GameStop or Hertz, where investor enthusiasm can be crystallized into balance sheet health and a chance to realize a greater future

• Bitcoin, where sustained elevated prices create more adoption, builders enhancing the ecosystem, a liquid capital pool, and ultimately legitimacy

• Investment trends, like “rotating to value”, industries catching a bid, or allocations to a specific market

• Even passive flows are reflexive, with flows into index funds pulling more of each marginal dollar towards the largest names, compounding existing investor momentum (looking at you, Nvidia).

Over the years as I’ve internalized this concept, things began to feel simplified:

Catching these reflexive names and trends early, whether it’s a budding tech name or a shifting investment theme, is how you can find the true long-term compounders on their way to bulletproof fundamental value.

Getting in the Reflexivity Arena

The lightbulb moment about Easter Egg was observing that startups are reflexivity in its truest form. Nothing but a deck, a passionate vision, and investor belief is translated into product, traction, and eventually fundamentals.

A founder sells the future, early believers fund the path to making it real. That’s exactly the dynamic I’m embracing with Easter Egg Capital – not just in my investment efforts, but to reflexively launch the media engine around the fund.

In my case, media is all about attention, and attention has its own reflexive loop:

Attention → Traction → Funding/Monetization → More Attention

Easter Egg’s “Ignition Event”: Using Reflexivity Intentionally

Meaningful early traction is the single hardest part of any new venture, especially in media. If you can break through the noise early, everything becomes easier: distribution, network effects, compounding audience, and ultimately a business generating free cash flow.

To break through that barrier, I’m engineering something bold in Q1: a loud, asymmetric, capital-efficient ignition event designed to cut through the noise and accelerate audience growth and the launch of the Easter Egg Fund.

Here’s the reflexive loop I’m building:

Early backers → Ignition Event Attention → Traction & Momentum → Next Phase Funding & Monetization

My immediate priority heading into the new year is securing early backers to fund the ignition event and early capital needs. From there, I’ll begin rolling out more of the content roadmap I laid out in my introduction note – with some pieces waiting until after the ignition moment and fund inception. After the initial growth phase, I plan to expand the media effort and to build complementary technology that advances the vision.

And unlike some of the characters who inspired the joke in my title (fellow FinTwit folks will catch it), my goal is not to create hype, cash out, and disappear. I’m building something durable and long-term – with aligned and attractive incentives for all involved.

In the Arena

So that’s the plan. Time to build this media engine and prove that reflexivity – and a bit of “responsible degeneracy” – can build something special.

2026 is going to be one hell of a year.

Stay tuned, stay in the arena.

Jeff

All content from Easter Egg Capital is for informational and entertainment purposes only. Nothing here should be taken as financial, investment, or trading advice.

All content from Easter Egg Capital is for informational and entertainment purposes only. Nothing here should be taken as financial, investment, or trading advice.